Black Business Leaders & Entrepreneurship

by adminpublished on May 17, 2020

A new course from Senior Lecturer Steven S. Rogers explores 14 new case studies all with black protagonists, including Ebony Magazine and Johnson Publishing Chairman Linda Johnson Rice. The course, its cases, faculty, and students examines the great business opportunities that have emerged from identifying undeserved markets of black consumers and the unique interplay between race and successful entrepreneurial ventures.

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